Ad group

A set of keywords, ads, and bids you manage together, in order to show ads to people likely to be interested in them.

• Each of your campaigns is made up of one or more ad groups.
• Separate ad groups are best for different product types you offer (if you’re a caterer, for example, you could have different ad groups for wedding catering and party catering).
• Ad groups in Display Network campaigns can include targeting methods other than keywords, like using demographics or remarketing lists.