Citation
Citations or directory listings are defined as “mentions” of your business name and address on other webpages. The goal of citations are to let the Search Engines know that your site is out there and to increase the number of inbound links pointing back to your site. While the importance of citations/directory listings have decreased over time, they are still an important part of your over-all SEO process and can serve as valuable links and ‘votes’ for your website.
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